{"id":33,"slug":"elementor-share-2026","title":"Elementor (2026): 13.1% of WP sites, ~60% of WP uses page builders, Gutenberg FSE growing 145% YoY","kind":"reference","scope":"business","status":"superseded","audiences":["claude-code","candid-team"],"topics":["wordpress","measurement"],"reference_body":"**Claim:** Colorlib's 2026 Elementor Statistics:\n\n- Elementor: **10M+** active WordPress installs\n- Powers **~13.1%** of all WordPress sites\n- Holds **40-50%** of the page-builder market — down from a 2023 peak of 56%\n- **~60%** of WordPress sites now use some form of page builder (up from 45% in 2022)\n- **Gutenberg Full Site Editing growing 145% year-over-year**\n\n**Quote (Colorlib):** *\"Gutenberg Full Site Editing is growing 145% year-over-year, representing the biggest long-term threat to Elementor's dominance.\"*\n\n**Competitors:** Divi 10-12% (stable); Bricks Builder (fastest-growing developer-focused alternative); WPBakery (declining).\n\n**Source:** <https://colorlib.com/wp/elementor-statistics/>\n\n**Confidence:** Industry-consensus.\n\n**Implication:** \"Agencies stuck on Elementor\" is still a defensible characterization of the SMB segment, but the broader market is moving toward block editing (Gutenberg FSE) and headless setups. Candid's argument shouldn't be \"Elementor is the worst\" — it's \"Elementor is the ceiling for what most agencies can build, and the ceiling is below where compounding value starts.\"","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-marketing-sites-that-do-something","title":"Research brief: What makes a marketing site do something (piece on brochure vs platform)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"w3techs-elementor-18-6pct-april-2026","title":"W3Techs (April 2026): Elementor on 18.6% of WordPress sites, 13.2% of all websites","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"page-builder-market-share-2025-elementor-43pct","title":"WordPress page-builder market share, 2025 Web Almanac: Elementor 43% (down from 56% in 2024); Gutenberg 18% (up from ~12%); WPBakery 13%; Divi 10%","kind":"reference","scope":"business","link_type":"supersedes"}]},"created_at":"2026-05-22T18:57:39.603Z","updated_at":"2026-05-22T21:24:25.897Z"}