{"id":1958,"slug":"wix-fy2025-nrr-105-percent-nrr-vs-logo","title":"Wix FY2025 net revenue retention 105% (Q4 earnings call) — NRR is not logo retention","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","editorial-discipline","customer-retention"],"reference_body":"**Claim (vendor — quarantined):** Wix reported **105% net revenue retention for FY2025** on its Q4 2025 earnings call: *\"With net revenue retention of 105% in 2025, we nearly matched the strong retention we saw in 2024 despite the persistent GPV headwinds throughout 2025.\"*\n\n**Source:** Wix Q4 2025 earnings call.\n\n**Confidence:** Verified that Wix says this; directional as effectiveness evidence.\n\n**Caveat — NRR vs logo retention:** NRR is a **revenue-expansion metric**. It can exceed 100% even when customer **logos** are churning, because expansion revenue from surviving customers (plan upgrades, add-ons) offsets revenue lost to churn. **\"105% NRR\" does NOT mean 95% of customers stayed**. It means revenue from the surviving cohort grew enough to cover the lost revenue. See [[nrr-vs-logo-retention-distinct-metrics]].\n\n**Why this matters for Candid:** This is the single most commonly-misread vendor metric in the category. Anyone citing Wix's NRR as \"retention\" is conflating two different things. Cross-link [[rule-r2-quarantine-vendor-retention-survivor-only]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"survivorship-bias-central-threat-diy-evidence","title":"Survivorship bias is the central, recurring threat in DIY-builder evidence — vendor stats and active-site surveys both exclude failures","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"nrr-vs-logo-retention-distinct-metrics","title":"NRR vs logo retention — distinct metrics; NRR > 100% does NOT mean low customer churn","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"three-success-definitions-diy-builders-2026","title":"Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-platform-profile","title":"Wix — founded 2006, Tel Aviv; NASDAQ:WIX; market-share leader among DIY builders","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-r2-quarantine-vendor-retention-survivor-only","title":"R2 — Treat every vendor retention number as survivor-only and quarantine it","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.296Z","updated_at":"2026-06-23T12:08:39.296Z"}