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topic: seo-content
Topic:
seo-content
17 entries tagged
seo-content
.
Rules (4)
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RULE: Keep migration 301 redirects in place for at least 12 months; never less than 180 days (Google's explicit floor)
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RULE: Treat URL/slug design as a 10-year decision. Never let a slug change without a 301 redirect.
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RULE: Every vertical page carries substantively vertical-specific content (case studies, regulations, vocabulary). Generic content gets folded.
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RULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA.
Reference entries (13)
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Same-domain CMS migration with proper 1:1 redirects: 2-4 weeks of crawl turbulence; 4-8 weeks to full stability. The 523-day stat is domain-to-domain.
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Core Web Vitals is a tiebreaker-class Google ranking factor, not a heavy lever — independent studies (Perficient, AWR, Backlinko) corroborate
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HubSpot 2015 (n=13,500+): companies posting 16+ blog posts/month got "almost 3.5× more inbound traffic" — dated but still cited
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HubSpot (Pamela Vaughan): historical-optimization refresh of old posts lifts organic traffic by avg 106%
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Ahrefs (14B-page study): 96.55% of pages get zero Google traffic — supersedes older 90.63% figure
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Reference: 5 URL structure patterns for multi-vertical IA (A through E), with field-observed usage
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John Mueller on internal linking: "one of the biggest things that you can do on a website"
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Google Search Central: faceted navigation creates combinatorial duplicate URLs; not search-friendly by default
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Mueller on near-duplicate vertical/location pages: fold them into one stronger page unless each has something unique
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John Mueller: Google does NOT penalize duplicate content for localized websites — it consolidates
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AI citation overlap with Google top-10 has collapsed — from 76% (Jul 2025) to ~8-38% (2026)
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Google Search Central (May 15, 2026): "Optimizing for generative AI is still SEO"
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GEO finding: Keyword stuffing is the only tested tactic that hurts AI visibility (-8% to -10%)
