Topic: `local-seo-mechanics`

10 entries tagged local-seo-mechanics.

Rules (1)

rule Rule — Surface uncontrollable constraints (proximity, time, vertical) instead of selling around them

Reference entries (9)

reference Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026)
reference SOCi — local-pack visibility drives ~126% more traffic and ~93% more actions vs below
reference Joy Hawkins controlled test — adding service term to GBP name moved listing from unranked to #4
reference Sterling Sky / Joy Hawkins — rankings rise and fall in direct correlation with review velocity
reference Factor 2 — Proximity + review prominence dominate LOCAL markets
reference Sterling Sky controlled tests — GBP posts, geotagged photos, description keywords DON'T move ranking
reference Proximity dominates local-pack and is uncontrollable — ~55% of weight
reference Whitespark 2026 Local Search Ranking Factors — GBP 32%, Reviews 20%, On-page 15%
reference Tier 2 — Findability + trust infrastructure (MODERATE GAP)