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topic: local-seo-mechanics
Topic:
local-seo-mechanics
10 entries tagged
local-seo-mechanics
.
Rules (1)
rule
Rule — Surface uncontrollable constraints (proximity, time, vertical) instead of selling around them
Reference entries (9)
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Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026)
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SOCi — local-pack visibility drives ~126% more traffic and ~93% more actions vs below
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Joy Hawkins controlled test — adding service term to GBP name moved listing from unranked to #4
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Sterling Sky / Joy Hawkins — rankings rise and fall in direct correlation with review velocity
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Factor 2 — Proximity + review prominence dominate LOCAL markets
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Sterling Sky controlled tests — GBP posts, geotagged photos, description keywords DON'T move ranking
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Proximity dominates local-pack and is uncontrollable — ~55% of weight
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Whitespark 2026 Local Search Ranking Factors — GBP 32%, Reviews 20%, On-page 15%
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Tier 2 — Findability + trust infrastructure (MODERATE GAP)