SOCi — local-pack visibility drives ~126% more traffic and ~93% more actions vs below

Claim: SOCi (multi-location marketing vendor) reports local-pack visibility drives ~126% more traffic and ~93% more actions than ranking below.

Source: SOCi (vendor — sells multi-location marketing platform).

Caveat: Vendor. The figure originates with SOCi's own product marketing and should be treated as vendor-quarantined.

Confidence: Single-source / Directional.

Why this matters for Candid: Directional evidence that the local pack is a HIGH-leverage slot worth optimizing for — only 3 slots, big traffic/action delta to those above vs below. Reinforces why Whitespark 2026 Local Search Ranking Factors — GBP 32%, Reviews 20%, On-page 15% is worth respecting even though it's vendor data — the local pack matters disproportionately.