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topic: entrepreneur-cognition
Topic:
entrepreneur-cognition
4 entries tagged
entrepreneur-cognition
.
Reference entries (4)
reference
Read, Song, Smit 2009 (JBV) — meta-analysis of effectuation; 9,897 new ventures; 3 of 5 principles positively associated with performance
reference
Sarasvathy effectuation (2001, 2008) — expert entrepreneurs decide on affordable loss + bird-in-hand, NOT on expected value
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Knight 1921 — risk (known probabilities) vs uncertainty (unknown distributions); construction operates in uncertainty regime
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Research brief: risk aversion, loss aversion, and post-failure decision patterns in GC and trades-business decision-makers (May 2026)