Topic: `entrepreneur-cognition`

15 entries tagged entrepreneur-cognition.

Rules (4)

rule R7 — Bird-in-hand pitch architecture as default; begin from what the GC has, propose incremental improvements; reserve reinvention for growth-oriented founder-GCs
rule R4 — Surface and reframe the in-house comparator; the implicit competitor is "my cousin / my admin"; reframe it as a bet with its own probability of failure
rule R2 — Engineer explicit kill criteria into every multi-month engagement; date + metric in writing; converts open-ended commitment to bounded prospect
rule R1 — Price and scope in affordable-loss terms, not expected-return terms; headline = "maximum you can lose," not "projected upside"

Reference entries (11)