Techaisle: ~10% of small businesses (1-99 employees) use analytics; only ~6% "highly data-driven"; 54% "rarely data-driven"

Claim: Techaisle reports ~10% of small businesses (1-99 employees) use analytics; only ~6% are "highly data-driven"; 54% are "rarely data-driven," relying mainly on senior-management intuition.

Source: techaisle.com

Confidence: Verified.

Why this matters for Candid: Sets realistic ground truth for client conversations: most SMBs are not at the use stage, let alone the defensible-asset stage (Synthesis: data is a defensible asset only when proprietary + hard to replicate + tightly coupled to a feedback loop + continuously refreshed — otherwise it is an operational byproduct any competitor can buy or collect). The right Candid posture is to start with the lowest-friction useful application, not the moat.