{"id":1284,"slug":"techaisle-smb-data-adoption-survey","title":"Techaisle: ~10% of small businesses (1-99 employees) use analytics; only ~6% \"highly data-driven\"; 54% \"rarely data-driven\"","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["data-infrastructure","data-moats"],"reference_body":"**Claim:** **Techaisle** reports ~**10% of small businesses** (1-99 employees) use analytics; only ~**6% are \"highly data-driven\"**; **54% are \"rarely data-driven,\"** relying mainly on senior-management intuition.\n\n**Source:** techaisle.com\n\n**Confidence:** Verified.\n\n**Why this matters for Candid:** Sets realistic ground truth for client conversations: most SMBs are not at the *use* stage, let alone the *defensible-asset* stage ([[data-as-asset-vs-byproduct-synthesis]]). The right Candid posture is to start with the lowest-friction useful application, not the moat.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-data-driven-tools-smb-june-2026","title":"Research brief: live data and data-driven tools for SMBs — when it's an edge, when it's overkill (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"sg-sit-isca-smb-analytics-non-adoption","title":"Singapore SIT / ISCA survey — ~70% of 575 SMEs had not adopted data analytics; many familiar only with spreadsheets","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"harting-sprengel-2019-data-driven-smes-productivity","title":"Härting & Sprengel 2019 (UK study) — data-driven SMEs ~5% more productive and ~6% more profitable; magnitudes are self-reported correlations","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T16:57:38.920Z","updated_at":"2026-06-20T16:57:38.920Z"}