Reference entries (10)
- reference Tesco / Computing on dunnhumby sale — "Using CRM data from loyalty cards is now common practice rather than the unique differentiator that it once used to be"
- reference Levin (Stanford) — making private information public unambiguously improves trade; the edge erodes as data diffuses
- research-notes Research notes (capture-layer): the affirmative, inward decision-edge case for data intelligence — information asymmetry applied to pricing, demand, risk, retention, targeting (June 2026)
- reference Synthesis: data is a *defensible asset* only when proprietary + hard to replicate + tightly coupled to a feedback loop + continuously refreshed — otherwise it is an operational byproduct any competitor can buy or collect
- reference Andreessen Horowitz, "The Empty Promise of Data Moats" (Casado & Lauten, 2019) — most "data network effects" are really scale effects that diminish
- reference Data-as-a-service marketplaces: Snowflake Marketplace 3,000-3,400+ listings; AWS Data Exchange — vendor self-reported
- reference Härting & Sprengel 2019 (UK study) — data-driven SMEs ~5% more productive and ~6% more profitable; magnitudes are self-reported correlations
- reference Techaisle: ~10% of small businesses (1-99 employees) use analytics; only ~6% "highly data-driven"; 54% "rarely data-driven"
- reference Three data categories for SMB-facing analytics: public/government open data, live third-party feeds, and operational (first-party) data
- reference Research brief: live data and data-driven tools for SMBs — when it's an edge, when it's overkill (June 2026)
