Candid migration pricing bands 2026: $3.5-7K brochure / $8-18K 50-page+100-post / $20-45K 200-page content-heavy; ACF/Elementor/WooCommerce multipliers
Created 2026-05-22
Realistic fixed-fee bands for WP → modern-stack migrations (Candid Creative 2026 pricing):
| Site profile | Fixed-fee range | Timeline | Notes |
|---|---|---|---|
| 10-page brochure, no blog, Astro + Keystatic | $3,500 – $7,000 | 2-4 weeks | High-margin if templated |
| 50-page site + 100-post blog, Astro + Sanity | $8,000 – $18,000 | 4-8 weeks | The sweet spot for productization |
| 200-page content-heavy site, Next.js + Sanity, multilingual-capable | $20,000 – $45,000 | 8-16 weeks | Often needs a content audit phase first |
| Headless WordPress (keep WP, replace frontend with Next.js) | $12,000 – $28,000 | 5-10 weeks | Cheaper content migration; more expensive ongoing infra |
Aligns with industry benchmarks:
- Multidots (published WP agency pricing): "Basic business sites, i.e., informational pages built with premium themes and standard plugins, typically cost $3,000-7,000."
- Seahawk Media entry point: "$499 and fully customizable" for content-only migrations.
- Enterprise multi-thousand-article migrations: $80K-$150K.
What blows up the timeline (multipliers to budget for):
- Elementor / Divi / Bricks page-builder content: ×1.5-1.8
- ACF-heavy custom layouts (>20 custom field groups): ×1.3
- WooCommerce of any complexity: ×1.5-2.0
- Multilingual (WPML/Polylang): ×1.5-2.0
- Membership / gated content: ×1.4
- LearnDash / Tutor LMS courses: ×2+ (genuinely consider not migrating)
- 1,000+ blog posts with image-heavy bodies: ×1.3 for image-rewrite scripting alone
Always lead with RULE: Lead WordPress migration sales with a $1,250 fixed-price Migration Audit. Quote the build fixed-price only after the audit completes. ($1,250). Quote the build fixed-price only after the audit completes.