Reference entries (17)
- referenceMigration objection-handling map — sourced answers to every common client fear about migrating off WordPress
- referenceCandid migration pricing bands 2026: $3.5-7K brochure / $8-18K 50-page+100-post / $20-45K 200-page content-heavy; ACF/Elementor/WooCommerce multipliers
- referenceContent extraction decision tree — WP REST API default, WXR XML fallback, direct DB only for hidden postmeta
- referenceMigration hidden-killers catalogue — the seven failure modes that appear in every post-mortem
- referenceRedirect map deliverable spec — CSV of old→new URL with notes; sources are XML sitemap + Screaming Frog + GSC + Ahrefs/Semrush
- referenceSame-domain CMS migration with proper 1:1 redirects: 2-4 weeks of crawl turbulence; 4-8 weeks to full stability. The 523-day stat is domain-to-domain.
- referenceWhen NOT to migrate a client off WordPress — the honest counter-cases Candid Creative will refuse
- referenceResearch brief: The Candid Creative WordPress Migration Playbook (piece 19)
- referenceClarification: the SEJ 892-migration study explicitly measures domain-to-domain moves, NOT same-domain CMS swaps
- referenceLow-risk cutover pattern for same-domain CMS migration — 2-week pre-flight, DNS TTL 300s, monitor 48h, keep WP firewalled 30 days
- referenceFeature-parity replacements for common WordPress plugins (forms, SEO, search, comments, commerce, membership, newsletter, analytics)
- referenceCounter-example: well-planned migrations can produce 3-5× traffic gains (BrightEdge / Numen case studies)
- referenceCoalition Tech "Client ABC" BigCommerce migration: 28,000 → 13,400 ranking keywords in 10 months
- referenceUK retailer lost ~£3.8M in first month after botched migration — IT consultants rejected redirect mapping
- reference"9 of 10 web migrations fail" — single-sourced (Numen Technology); use 523-day SEJ stat instead
- referenceShopify checkout customization rebuild: $2k–$10k per shop, 4–8 weeks for complex Scripts
- referenceShopify checkout.liquid sunset (Aug 2024 → Aug 2025 → June 30 2026) — unmigrated customizations will be DELETED
