Migration-content source-incentive symmetry — destination-platform vendors push switches; some agencies advise stay, tempering bias

Claim: The literature on migrating off DIY builders is dominated by destination-platform vendors and agencies with a commercial incentive to recommend switching. However, some WordPress-aligned shops explicitly advise against migrating, slightly offsetting the directional bias.

Source: Survey of practitioner / agency content.

Confidence: Industry-consensus / Editorial observation.

Why this matters for Candid: When citing migration content, flag the source's commercial position. A web studio criticizing Wix is as conflicted as Wix praising itself — symmetrical incentive flagging applies. The "stay" advice from WP shops is unusually credible because it cuts against incentive.