Label Insight 2016 Transparency ROI Study — 94% of consumers say they'd be loyal to a brand offering complete transparency (food-category specific, US, 2,000+ consumers)

Claim: The Label Insight 2016 Transparency ROI Study (2,000+ US consumers, food-category focus) found "94 percent said they are likely to be loyal to a brand that offers complete transparency, and 73 percent…willing to pay more."

Source: Label Insight 2016 Transparency ROI Study; re-quoted by Togai / DealHub.

Confidence: Verified — but food-category specific, narrower than the typical "94% of consumers want transparency" rendering implies.

Why this matters for Candid: The accurate, citable transparency-loyalty statistic for SMB conversations. Always pair the number with the food-category qualifier when quoting it.