{"id":1256,"slug":"label-insight-94pct-transparency-loyalty","title":"Label Insight 2016 Transparency ROI Study — 94% of consumers say they'd be loyal to a brand offering complete transparency (food-category specific, US, 2,000+ consumers)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["citation-practices","trust-signals"],"reference_body":"**Claim:** The **Label Insight 2016 Transparency ROI Study** (2,000+ US consumers, **food-category focus**) found \"94 percent said they are likely to be loyal to a brand that offers complete transparency, and 73 percent…willing to pay more.\"\n\n**Source:** Label Insight 2016 Transparency ROI Study; re-quoted by Togai / DealHub.\n\n**Confidence:** Verified — but **food-category specific**, narrower than the typical \"94% of consumers want transparency\" rendering implies.\n\n**Why this matters for Candid:** The accurate, citable transparency-loyalty statistic for SMB conversations. Always pair the number with the food-category qualifier when quoting it.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"mckinsey-83pct-b2b-transparency-untraceable","title":"The \"McKinsey: 83% of B2B customers value transparency over brand reputation\" stat is not verifiable to any primary McKinsey publication","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-customer-facing-calculators-smb-june-2026","title":"Research brief: customer-facing calculators & tools for SMBs — the honest case (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-customer-facing-calculators-vendor-marketing-base","title":"Caveats for the customer-facing-calculators brief: every conversion-lift figure is unproven; nearly all are vendor-self-reported","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T16:50:09.658Z","updated_at":"2026-06-20T16:50:09.658Z"}