"88% of online consumers are less likely to return after a bad experience" — originates with HubSpot, often laundered through web-maintenance vendors

Claim: The widely-cited "88% of online consumers are less likely to return to a site after a bad experience" (commonly paired with "89% shop with a competitor after a poor experience") originates with HubSpot, not with the maintenance vendors who repeat it.

Source: HubSpot original; repeated by e.g. Hyperping https://hyperping.com/blog/website-maintenance-plans

Confidence: Single-source — HubSpot original.

Why this matters for Candid: A common laundering pattern — a single vendor figure becomes "the industry says…" through repetition. Same pattern as the Demand Metric 2× claim (Demand Metric 2014 Content & the Buyer's Journey Benchmark Study — vendor-sponsored online opinion survey of 185 marketers; the "2× engagement" headline rounds 70%/36%). When using this stat in client conversations, cite HubSpot explicitly and note it is a vendor figure.