Google Search Central — product rich results require "a distinct URL" per product (or per variant); confirms one findable page per record
Summary
Claim: Google's product guidance: "Product rich results only support pages that focus on a single product (or multiple variants of the same product)... This includes product variants where each product variant has a distinct URL."
Source: Google Search Central, "How To Add Merchant Listing Structured Data" (accessed June 2026).
Confidence: Verified — primary; confirms "one findable page per record" for products.
Why this matters for Candid: Direct primary-source warrant for R3 — One indexable page per record (distinct URL per item / variant) — per Google's merchant-listing guidance. A "products page" with 50 items crammed in is not eligible for product rich results in Google — one URL per record is the architecture Google is asking for. Generalises beyond products to any catalogue where individual records deserve their own findable surface.
Related entries
Related
- reference Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026)
- reference schema.org — ItemList / ListItem / Product / Offer types exist precisely to mark up individual records and lists as machine-readable structured data
- reference Google Search Central — structured data labels each individual element so users can search by ingredient, calorie count, cook time
- rule R3 — One indexable page per record (distinct URL per item / variant) — per Google's merchant-listing guidance