Reference entries (14)
- reference Google has been NARROWING rich-result features — FAQ rich results deprecated May 7, 2026; seven types retired June 2025
- reference John Mueller (Google) via Search Engine Journal — "There's no generic ranking boost for SD usage"
- reference Google documentation — structured data makes pages ELIGIBLE for rich results, NOT a generic ranking boost ("enables a feature to be present, does not guarantee that it will be present")
- research-notes QUARANTINE — "Pages with structured data earn 35% higher CTR" / "2.5x higher chance of appearing in AI answers" / "40% more AI Overview appearances"
- reference AI-citation eligibility via structured records — DIRECTIONAL; vendor-blog driven, Google's own position is "not a direct ranking factor"
- reference Nestlé 82% higher CTR on rich-results pages — Google's own documentation, attributed to one named company; RING-FENCED, never present as typical
- reference Bing — supports JSON-LD, schema.org, Microdata, Microformats, Open Graph, RDFa via the Markup Validator (August 2018)
- reference Google Search Central — "We won't show a rich result for time-sensitive content that is no longer relevant"; data freshness is implicitly rewarded
- reference Google Search Central — product rich results require "a distinct URL" per product (or per variant); confirms one findable page per record
- reference Google Search Central — structured data produces eligibility, not a guarantee; does not guarantee rich results even with correct markup
- reference Google Search Central — structured data labels each individual element so users can search by ingredient, calorie count, cook time
- reference schema.org — ItemList / ListItem / Product / Offer types exist precisely to mark up individual records and lists as machine-readable structured data
- reference Gartner (April 2021) — 62% of millennials and 75% of Gen Z would use noncompany guidance (Google, YouTube) to self-resolve, even when they can contact support
- reference Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026)
