{"id":1774,"slug":"google-merchant-listing-distinct-url-per-variant","title":"Google Search Central — product rich results require \"a distinct URL\" per product (or per variant); confirms one findable page per record","kind":"reference","scope":"business","status":"current","audiences":["kevin","dev","candid-team"],"topics":["information-architecture","structured-data-mechanics","rich-results-eligibility"],"reference_body":"**Claim:** Google's product guidance: \"Product rich results only support pages that focus on a single product (or multiple variants of the same product)... This includes product variants where each product variant has a distinct URL.\"\n\n**Source:** Google Search Central, \"How To Add Merchant Listing Structured Data\" (accessed June 2026).\n\n**Confidence:** Verified — primary; confirms \"one findable page per record\" for products.\n\n**Why this matters for Candid:** Direct primary-source warrant for [[rule-one-indexable-page-per-record]]. A \"products page\" with 50 items crammed in is not eligible for product rich results in Google — *one URL per record* is the architecture Google is asking for. Generalises beyond products to any catalogue where individual records deserve their own findable surface.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-searchable-structured-catalogue-working-tool-june-2026","title":"Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"schema-org-itemlist-listitem-product-types","title":"schema.org — ItemList / ListItem / Product / Offer types exist precisely to mark up individual records and lists as machine-readable structured data","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"google-structured-data-mechanism-recipe-example","title":"Google Search Central — structured data labels each individual element so users can search by ingredient, calorie count, cook time","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-one-indexable-page-per-record","title":"R3 — One indexable page per record (distinct URL per item / variant) — per Google's merchant-listing guidance","kind":"rule","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-searchable-structured-catalogue-working-tool-june-2026","title":"Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-one-indexable-page-per-record","title":"R3 — One indexable page per record (distinct URL per item / variant) — per Google's merchant-listing guidance","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-21T13:17:12.661Z","updated_at":"2026-06-21T13:17:12.661Z"}