GEO finding: Lower-ranked pages (organic rank ~5) gain 115.1% AI visibility when given GEO treatments

reference·Scope: business·Status: current
ai-citationgeo
Created 2026-05-22

Claim: GEO treatments (citation/quotation/statistics addition) lifted AI-response visibility by 115.1% for pages ranked around organic position 5. Position-1 pages saw little change. The intervention compounds where the marginal page sits — the middle of page 1.

Source: Aggarwal et al., arXiv:2311.09735 v3. Reported in Search Engine Land coverage and in Sunil Pratap Singh's writeup citing the paper.

Confidence: Verified.

Implication for Candid: Clients ranking #3-#8 organically have the biggest upside from structured / GEO content. Clients already ranking #1 should still ship GEO patterns (insurance + extractability), but the lift is smaller. See AI citation overlap with Google top-10 has collapsed — from 76% (Jul 2025) to ~8-38% (2026) for the related decoupling story.

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Raw JSON: /api/kb/geo-rank-5-pages-115pct-lift