{"id":11,"slug":"geo-rank-5-pages-115pct-lift","title":"GEO finding: Lower-ranked pages (organic rank ~5) gain 115.1% AI visibility when given GEO treatments","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["ai-citation","geo"],"reference_body":"**Claim:** GEO treatments (citation/quotation/statistics addition) lifted AI-response visibility by **115.1% for pages ranked around organic position 5**. Position-1 pages saw little change. The intervention compounds where the marginal page sits — the middle of page 1.\n\n**Source:** Aggarwal et al., arXiv:2311.09735 v3. Reported in Search Engine Land coverage and in Sunil Pratap Singh's writeup citing the paper.\n\n**Confidence:** Verified.\n\n**Implication for Candid:** Clients ranking #3-#8 organically have the biggest upside from structured / GEO content. Clients already ranking #1 should still ship GEO patterns (insurance + extractability), but the lift is smaller. See [[top10-organic-ai-citation-decoupling-2026]] for the related decoupling story.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"princeton-geo-paper-aggarwal-2024","title":"Princeton GEO paper (Aggarwal et al., KDD '24) — the foundational generative engine optimization study","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"top10-organic-ai-citation-decoupling-2026","title":"AI citation overlap with Google top-10 has collapsed — from 76% (Jul 2025) to ~8-38% (2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T18:57:39.514Z","updated_at":"2026-05-22T18:57:39.514Z"}