DIY genuinely fits — simple brochure / business-card sites, early-stage idea-testing, budget-/time-constrained owners

Claim (positive finding): Evidence and practitioner consensus converge that DIY hosted builders are the correct, sufficient choice for:

• Simple brochure / "digital business card" sites (about, services, contact).
• Early-stage businesses testing an idea where speed and low cost beat customization.
• Budget- and time-constrained owners without technical staff, who value bundled hosting / security / SSL and a single support contact.
• Low-stakes sites where the business does not depend on granular SEO, complex integrations, or high traffic.

Source: Practitioner consensus; capture-layer synthesis.

Confidence: Industry-consensus.

Why this matters for Candid: This is a legitimate positive finding, not a research failure. Candid's position on DIY builders should not be reflexively anti — the honest brief gives this scope and then names the ceiling (DIY-builder ceiling — customization, advanced SEO control, performance tuning, complex commerce, data portability).