Topic: `smb-website-adoption`

5 entries tagged smb-website-adoption.

Rules (1)

rule R1 — Most businesses benefit from AT LEAST ONE of the four working-surface capabilities, NOT all four; match the capability to acquisition / service mode

Reference entries (4)

reference Where the findability / citability case is strongest vs weakest — informational / B2B research queries vs purely transactional / local intent
reference Zippia — website-less SMB owners' reasons: 27% "not relevant to my industry"; 26% cite cost
reference B2B Lead Finder — website non-adoption rates 45–56% in some trades; 50–65% in emerging markets
reference Zippia (via Wix, 2026) — 73% of US small businesses have a website; ~27% (more than 1 in 4) do not