DIY-builder ceiling — customization, advanced SEO control, performance tuning, complex commerce, data portability

Claim: DIY hosted builders stop being sufficient when the business needs customization, advanced SEO control, performance tuning, complex commerce / memberships, or data portability.

Source: Practitioner consensus.

Confidence: Industry-consensus.

Why this matters for Candid: The honest pairing with DIY genuinely fits — simple brochure / business-card sites, early-stage idea-testing, budget-/time-constrained owners. A client whose roadmap implies any of these needs is buying a future migration (DIY-builder exit destinations — WordPress (flexibility/SEO), Webflow (design), Shopify (commerce), custom) if they start on a hosted builder. The cost of that future migration is rarely priced into the initial DIY decision.