DIY-builder exit destinations — WordPress (flexibility/SEO), Webflow (design), Shopify (commerce), custom

Claim: When DIY-builder customers leave, they migrate predictably to WordPress (flexibility / SEO control), Webflow (design control), Shopify (commerce), or custom builds.

Source: Practitioner literature; industry-consensus.

Confidence: Industry-consensus.

Why this matters for Candid: Useful for client discovery — knowing where DIY refugees go tells you what unmet need pushed them out. Pair with DIY-builder exit triggers — customization ceiling, SEO control, performance, data portability, forced migration.