DIY-builder exit triggers — customization ceiling, SEO control, performance, data portability, forced migration

Claim: DIY-builder exits are triggered by:

1. Customization ceiling — the builder can't do what the business now needs.
2. SEO / technical control — owner needs granular control the platform restricts.
3. Performance / load speed — page-weight or render-blocking-script ceiling.
4. Data portability and lock-in — exporting content cleanly is hard or impossible.
5. Forced vendor migrations — Weebly → Square Online (Weebly wind-down under Square (2025) — frozen features, removed mobile app, users report 100s of hours of manual re-entry).

Source: Practitioner literature; industry-consensus.

Confidence: Industry-consensus.

Why this matters for Candid: Item (4) and item (5) are the ones DIY users don't see coming. Items (1)–(3) are foreseeable once the business outgrows brochure-site needs. See DIY-builder ceiling — customization, advanced SEO control, performance tuning, complex commerce, data portability for the framing-as-positive-finding.