{"id":1970,"slug":"diy-builder-exit-destinations-wp-webflow-shopify","title":"DIY-builder exit destinations — WordPress (flexibility/SEO), Webflow (design), Shopify (commerce), custom","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team","client-prospect"],"topics":["platform-lock-in","migration-mechanics","page-builders"],"reference_body":"**Claim:** When DIY-builder customers leave, they migrate predictably to **WordPress** (flexibility / SEO control), **Webflow** (design control), **Shopify** (commerce), or **custom** builds.\n\n**Source:** Practitioner literature; industry-consensus.\n\n**Confidence:** Industry-consensus.\n\n**Why this matters for Candid:** Useful for client discovery — knowing where DIY refugees go tells you what unmet need pushed them out. Pair with [[diy-builder-exit-triggers-list]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-case-against-page-builders","title":"Research brief: The Case Against Page Builders (piece 10 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"diy-builder-exit-triggers-list","title":"DIY-builder exit triggers — customization ceiling, SEO control, performance, data portability, forced migration","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.360Z","updated_at":"2026-06-23T12:08:39.360Z"}