Pro-transparency counter-view: a public estimator can *disqualify* unprofitable enquiries, raising the quality of those who do contact you

Claim: The strongest pro-transparency argument with merit: a publicly-visible directional estimator can disqualify unprofitable enquiries before they consume sales time, raising the quality of the enquiries that do come through.

Source: Legal Futures (above) ; Moore Legal Technology https://www.moorelegaltechnology.co.uk/blog/the-pros-and-cons-of-publishing-prices.html

Confidence: Industry-consensus.

Why this matters for Candid: Real and on-point — explains why some law firms forced into price transparency found their pipeline cleaner, not cheaper. This is one of the legitimate reasons to build a calculator. Pair with the offsetting risk in Publishing prices online exposes cost structure to competitors and may force back-tracking on tailored services.