Publishing prices online exposes cost structure to competitors and may force back-tracking on tailored services

Claim: Publishing prices "makes it easy for competitors to undercut and gives them a look at your cost structure"; for complex or tailored services a fixed published price can force you to back-track when scope exceeds what the public number implied.

Source: BlackCurve https://blog.blackcurve.com/should-you-publish-your-prices-online ; Legal Futures https://www.legalfutures.co.uk/blog/the-pros-and-cons-of-publishing-prices

Confidence: Industry-consensus.

Why this matters for Candid: The strategic-exposure argument against public calculators in differentiated-service businesses. Pair with the counter in Pro-transparency counter-view: a public estimator can disqualify unprofitable enquiries, raising the quality of those who do contact you — both are true at once; which dominates depends on whether the business competes on price or on craft.