{"id":1257,"slug":"disqualification-via-public-estimator","title":"Pro-transparency counter-view: a public estimator can *disqualify* unprofitable enquiries, raising the quality of those who do contact you","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["agency-methodology","customer-facing-tools","lead-capture-gating"],"reference_body":"**Claim:** The strongest pro-transparency argument with merit: a publicly-visible directional estimator can *disqualify* unprofitable enquiries before they consume sales time, raising the quality of the enquiries that do come through.\n\n**Source:** Legal Futures (above) ; Moore Legal Technology https://www.moorelegaltechnology.co.uk/blog/the-pros-and-cons-of-publishing-prices.html\n\n**Confidence:** Industry-consensus.\n\n**Why this matters for Candid:** Real and on-point — explains why some law firms forced into price transparency found their pipeline *cleaner*, not cheaper. This is one of the legitimate reasons to build a calculator. Pair with the offsetting risk in [[publishing-prices-competitor-exposure]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"publishing-prices-competitor-exposure","title":"Publishing prices online exposes cost structure to competitors and may force back-tracking on tailored services","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-customer-facing-calculators-smb-june-2026","title":"Research brief: customer-facing calculators & tools for SMBs — the honest case (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-build-calculator-only-if-pricing-formulaic","title":"R1 — Build a customer-facing calculator only when pricing is genuinely formula-driven and buyers comparison-shop","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-20T16:50:09.662Z","updated_at":"2026-06-20T16:50:09.662Z"}