{"id":2027,"slug":"cmo-survey-digital-58-percent","title":"The CMO Survey — digital ≈ 58% of marketing budget","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["paid-vs-owned-digital-split"],"reference_body":"**Claim:** The Duke/Deloitte/AMA CMO Survey reports digital ≈ **58% of marketing budget**. Independent corroboration of [[gartner-2025-digital-share-61-percent]].\n\n**Confidence:** Verified.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-spend-benchmarks-june-2026","title":"Research brief: SMB widget spend benchmarks — feasibility of a \"digital-minus-ads\" % of revenue (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:01.916Z","updated_at":"2026-06-23T19:16:01.916Z"}