BrightEdge — pages updated within 60 days are ~1.9× more likely to appear in AI answers (2026)
Created 2026-06-21
Summary
Claim: BrightEdge — pages updated within 60 days are ~1.9× more likely to appear in AI answers (2026).
Source: brightedge.com — 2026.
Confidence: Single-source (vendor).
Caveat: Vendor self-reported.
Why this matters for Candid: Gives the "upside" framing complementary to AirOps' "downside" framing (AirOps — pages not updated in 90+ days are ~3× more likely to lose AI citations (2026)). Together they put a 60–90 day refresh cadence on the working-surface pages.
Related entries
Referenced by (3)
- reference Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026) relates-to
- reference Capability 3 — live or frequently-updated data: content whose value depends on currency (availability, pricing, status, hours, inventory) refreshed on a cadence rather than written once relates-to
- rule R4 — Keep frequently-updated content fresh SUBSTANTIVELY, not cosmetically; cadence at least every 60–90 days for the pages that matter depends-on