{"id":1820,"slug":"brightedge-pages-60-days-1-9x-ai-answers-2026","title":"BrightEdge — pages updated within 60 days are ~1.9× more likely to appear in AI answers (2026)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["freshness","freshness-and-ai-citation"],"reference_body":"**Claim:** **BrightEdge** — pages **updated within 60 days are ~1.9× more likely to appear in AI answers** (2026).\n\n**Source:** brightedge.com — 2026.\n\n**Confidence:** Single-source (vendor).\n\n**Caveat:** Vendor self-reported.\n\n**Why this matters for Candid:** Gives the \"upside\" framing complementary to AirOps' \"downside\" framing ([[airops-90-day-stale-3x-lose-ai-citations-2026]]). Together they put a 60–90 day refresh cadence on the working-surface pages.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"ahrefs-ai-cited-urls-1064-vs-1432-days-fresher","title":"Ahrefs (16.975M citations across 7 AI platforms) — average age of AI-cited URLs 1,064 days vs 1,432 days for organic top-10: 25.7% \"fresher\"","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-website-as-working-surface-june-2026","title":"Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"capability-live-frequently-updated-data","title":"Capability 3 — live or frequently-updated data: content whose value depends on currency (availability, pricing, status, hours, inventory) refreshed on a cadence rather than written once","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-keep-frequently-updated-content-fresh-substantively-not-cosmetically","title":"R4 — Keep frequently-updated content fresh SUBSTANTIVELY, not cosmetically; cadence at least every 60–90 days for the pages that matter","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-21T13:17:17.701Z","updated_at":"2026-06-21T13:17:17.701Z"}