AirOps — pages not updated in 90+ days are ~3× more likely to lose AI citations (2026)
Created 2026-06-21
Summary
Claim: AirOps — pages not updated in 90+ days are ~3× more likely to lose AI citations (2026).
Source: airops.com — 2026.
Confidence: Single-source (vendor).
Caveat: Vendor self-reported; "lose citations" methodology not surfaced.
Why this matters for Candid: The most actionable freshness datapoint for client conversations — gives a concrete cadence ("at least quarterly substantive update on your queryable / frequently-updated pages") with a real downside cost.
Related entries
Referenced by (3)
- reference Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026) relates-to
- reference Capability 3 — live or frequently-updated data: content whose value depends on currency (availability, pricing, status, hours, inventory) refreshed on a cadence rather than written once relates-to
- rule R4 — Keep frequently-updated content fresh SUBSTANTIVELY, not cosmetically; cadence at least every 60–90 days for the pages that matter depends-on