Bricks Builder retired $199 unlimited-sites lifetime license in January 2024

Claim: Bricks Builder retired its $199 unlimited-sites lifetime license in January 2024. Current pricing (2026): $79-$249/year subscription, or $599 one-time (Ultimate, unlimited sites).

Source: https://bricksbuilder.io/pricing/

Confidence: Verified.

Textbook inflection-point pricing. Bricks built its reputation on the $199 LTD; once enough sites had committed to it, the LTD went away. Customers who bought before January 2024 keep their lifetime entitlement; new customers pay 3-4× as much for the same feature set. This is the same pattern documented at Shopify checkout.liquid sunset (Aug 2024 → Aug 2025 → June 30 2026) — unmigrated customizations will be DELETED (Shopify forced migration) and Elementor Pro Nov 2023: removed ACF/Pods integration from Essential plan for new customers (Elementor stripped Essential tier) — once a platform has switching cost on its side, the pricing power activates.