{"id":395,"slug":"bricks-199-lifetime-retired-jan-2024","title":"Bricks Builder retired $199 unlimited-sites lifetime license in January 2024","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["platform-lock-in","page-builders"],"reference_body":"**Claim:** Bricks Builder retired its **$199 unlimited-sites lifetime license** in January 2024. Current pricing (2026): $79-$249/year subscription, or **$599 one-time** (Ultimate, unlimited sites).\n\n**Source:** <https://bricksbuilder.io/pricing/>\n\n**Confidence:** Verified.\n\n**Textbook inflection-point pricing.** Bricks built its reputation on the $199 LTD; once enough sites had committed to it, the LTD went away. Customers who bought before January 2024 keep their lifetime entitlement; new customers pay 3-4× as much for the same feature set. **This is the same pattern documented at [[shopify-checkout-liquid-sunset-2024-2026]] (Shopify forced migration) and [[elementor-pro-pricing-strip-essential-nov-2023]] (Elementor stripped Essential tier)** — once a platform has switching cost on its side, the pricing power activates.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"doctorow-enshittification-pattern","title":"Doctorow: \"enshittification\" — the three-phase decay pattern of platforms (Word of the Year 2023 + 2024)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"elementor-pro-pricing-strip-essential-nov-2023","title":"Elementor Pro Nov 2023: removed ACF/Pods integration from Essential plan for new customers","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-case-against-page-builders","title":"Research brief: The Case Against Page Builders (piece 10 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T20:21:39.858Z","updated_at":"2026-05-22T20:21:39.858Z"}