CORRECTION: the viral "42% abandon portals out of frustration / 43% prefer email" stat is misattributed — the 42% traces to Namogoo e-commerce cart-abandonment research, not portal logins

Correction: The widely circulated "42% of customers abandon portals out of frustration / 43% prefer email" pairing is misattributed. The 42% traces to Namogoo's e-commerce shopping-cart abandonment research, re-labeled by Beyond Encryption's blog. The original number measures a completely different behaviour.

Source: Trace of citation chains; original Namogoo cart-abandonment research; Beyond Encryption blog (re-labels it).

Confidence: Verified — the misattribution is reproducible by checking the cited sources.

Why this matters for Candid: Do not cite this stat. Same pattern as the calculator brief's The "2× engagement / conversion" interactive-content stat is widely (mis)attributed to "Content Marketing Institute" — no original CMI dataset producing it exists and the data brief's The "McKinsey: 83% of B2B customers value transparency over brand reputation" stat is not verifiable to any primary McKinsey publication — vendor blogs re-label unrelated research to support a thesis. Cite the Gartner adoption data (Gartner (Aug 19, 2024; survey of 5,728 customers Dec 2023) — only 14% of customer service / support issues are fully resolved in self-service; even for "very simple" issues only 36% resolve fully, Gartner (2019, 8,398 customers) — only 9% of customers report resolving their issues completely via self-service) instead.