{"id":1326,"slug":"42pct-portal-abandonment-misattribution-correction","title":"CORRECTION: the viral \"42% abandon portals out of frustration / 43% prefer email\" stat is misattributed — the 42% traces to Namogoo e-commerce cart-abandonment research, not portal logins","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["editorial-discipline","citation-practices","client-portals"],"reference_body":"**Correction:** The widely circulated **\"42% of customers abandon portals out of frustration / 43% prefer email\"** pairing is **misattributed**. The **42% traces to Namogoo's e-commerce shopping-cart abandonment research**, re-labeled by Beyond Encryption's blog. The original number measures a completely different behaviour.\n\n**Source:** Trace of citation chains; original Namogoo cart-abandonment research; Beyond Encryption blog (re-labels it).\n\n**Confidence:** Verified — the misattribution is reproducible by checking the cited sources.\n\n**Why this matters for Candid:** **Do not cite this stat.** Same pattern as the calculator brief's [[cmi-2x-interactive-content-misattribution]] and the data brief's [[mckinsey-83pct-b2b-transparency-untraceable]] — vendor blogs re-label unrelated research to support a thesis. Cite the Gartner adoption data ([[gartner-2024-14pct-self-service-resolution]], [[gartner-2019-9pct-self-service-resolution]]) instead.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"cmi-2x-interactive-content-misattribution","title":"The \"2× engagement / conversion\" interactive-content stat is widely (mis)attributed to \"Content Marketing Institute\" — no original CMI dataset producing it exists","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"mckinsey-83pct-b2b-transparency-untraceable","title":"The \"McKinsey: 83% of B2B customers value transparency over brand reputation\" stat is not verifiable to any primary McKinsey publication","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-client-portals-smb-june-2026","title":"Research brief: client portals for SMBs — the honest case (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-client-portals-vendor-marketing-base","title":"Caveats for the client-portals brief: source-incentives are pervasive; the independent anchors are McKinsey and Gartner; market-size figures unreliable; the viral 42% stat is misattributed","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"60-70pct-dashboards-untraceable-vendor-folklore","title":"CORRECTION: the viral \"60-70% (or 60-80%) of dashboards go unused (Gartner)\" stat cannot be traced to any named Gartner report — vendor folklore","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"zeigarnik-2025-meta-no-memory-advantage","title":"CORRECTION: 2025 meta-analysis (Nature, Humanities & Social Sciences Communications; 38 Zeigarnik studies) — NO overall memory advantage for unfinished tasks (Cohen's dz ≈ 0.15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T17:57:32.170Z","updated_at":"2026-06-20T17:57:32.170Z"}