Wix end-2025 — 304M registered users, 6.11M premium subscriptions (~2% paid conversion); ~8–8.5M live sites (BuiltWith)

Claim: Wix ended 2025 with 304 million registered users and 6.11 million premium subscriptions (including Base44), per its Q4 2025 results — implying roughly 2.0% paid conversion, against ~8–8.5M live sites (BuiltWith).

Source: Wix Q4 2025 results; BuiltWith.

Confidence: Single-source vendor counts; the true launch rate remains a DIY-platform launch / completion rate — no independent, survivorship-corrected figure exists.

Caveat: Free-but-published sites complicate the denominator, and Wix explicitly states publishing is unmeasured (Wix Form F-1 (SEC, March 20 2014) — verbatim admission that many registered users never publish a website).

Why this matters for Candid: This is the best indirect proxy for launch rate that exists. The reader takeaway: of every 100 people who register a Wix account, ~2 ever pay; some unknown additional share publish for free; the rest start and walk away. Anyone citing "300M Wix users" without this context is misrepresenting the category.