{"id":1965,"slug":"wix-304m-registered-vs-6m-paid-2025-conversion-2-percent","title":"Wix end-2025 — 304M registered users, 6.11M premium subscriptions (~2% paid conversion); ~8–8.5M live sites (BuiltWith)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","data-gaps","smb-website-adoption"],"reference_body":"**Claim:** Wix ended 2025 with **304 million registered users** and **6.11 million premium subscriptions** (including Base44), per its Q4 2025 results — implying roughly **2.0% paid conversion**, against **~8–8.5M live sites (BuiltWith)**.\n\n**Source:** Wix Q4 2025 results; BuiltWith.\n\n**Confidence:** Single-source vendor counts; the true launch rate remains a [[diy-platform-launch-rate-data-gap]].\n\n**Caveat:** Free-but-published sites complicate the denominator, and Wix explicitly states publishing is unmeasured ([[wix-f1-many-users-never-publish-quote-2014]]).\n\n**Why this matters for Candid:** This is the best indirect proxy for launch rate that exists. The reader takeaway: **of every 100 people who register a Wix account, ~2 ever pay**; some unknown additional share publish for free; the rest start and walk away. Anyone citing \"300M Wix users\" without this context is misrepresenting the category.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"wix-f1-many-users-never-publish-quote-2014","title":"Wix Form F-1 (SEC, March 20 2014) — verbatim admission that many registered users never publish a website","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"diy-platform-launch-rate-data-gap","title":"DIY-platform launch / completion rate — no independent, survivorship-corrected figure exists","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-platform-profile","title":"Wix — founded 2006, Tel Aviv; NASDAQ:WIX; market-share leader among DIY builders","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.333Z","updated_at":"2026-06-23T12:08:39.333Z"}