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topic: survey-question-design
Topic:
survey-question-design
14 entries tagged
survey-question-design
.
Rules (4)
rule
R5 — Output tiers, not precise scores
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R4 — Ask about recent, distinctive events — not vague aggregates
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R2 — Never use agree/disagree statements in the widget
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R1 — Convert every judgment into an observation or counting task
Reference entries (10)
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Research brief: SMB widget capture layer — what owners can vs cannot self-report (June 2026)
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Schneider & Stone 2016 — caveat: vague quantifiers can sometimes match open numeric formats
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Acquiescence bias — over 100 studies; affects ~10-20% of responses
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Gigerenzer/Juslin 1991-1994 — frequency framing reduces overconfidence (with Griffin-Tversky 1992 critique)
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BARS (Smith & Kendall 1963) — anchoring scale points to concrete observable behaviors
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Lelkes & Weiss 2015 — skeptical counter: item-specific no better on criterion validity
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Saris et al. 2010 — item-specific response options far outperform agree/disagree on data quality
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Schwarz et al. 1985 — response-option ranges leak information and anchor the answer
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Tourangeau & Yan 2007 — social-desirability misreporting is common and situational
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Tourangeau, Rips & Rasinski (2000) — the four-stage response model
