Topic: `social-network-theory`

15 entries tagged social-network-theory.

Rules (4)

rule R7 — Treat events as reputation-witnessing infrastructure, not lead-generation; measure share-of-voice within defined in-group, not leads-attributed-to-event
rule R6 — Build Candid's own audited-reputation infrastructure (GuildQuality-style for marketing-agency-for-trades); the category lacks one — structural-hole opportunity
rule R2 — Reweight marketing portfolio toward in-group reputation accrual; reduce reliance on homeowner-targeted lead-gen and agency-directory listings
rule R1 — Network membership precedes referral-program design; "we have a referral program" is not a strategy until "we are in the network" is true

Reference entries (11)