Topic: `marketing-budgets`

4 entries tagged marketing-budgets.

Reference entries (4)

reference Marketing budget benchmarks 2024–2026 — cross-industry vs construction comparison table
reference Gartner CMO Spend Survey 2024 & 2025 — marketing budgets averaged 7.7% of revenue (down from 11% pre-pandemic); 59% of CMOs report insufficient budget in 2025
reference Buildern Residential Construction Marketing Report 2026 — residential builder marketing spend is 1.8–3.2% of revenue
reference NAHB Cost of Constructing a Home 2024 — marketing = 0.8% of average new home sale price; builder profit 11.0%