Topic: `identity-class`

10 entries tagged identity-class.

Rules (1)

rule Rule: lead with the work, not the strategy, when selling to a GC owner

Reference entries (9)

reference Crawford "the building stands, the car runs, the lights are on" — marketing's probabilistic outputs violate the GC's calibrated expectations
reference Cockburn, Machinery of Dominance (Pluto 1985) and Brothers (1983) — "skill is a sex/gender weapon"; technical competence is gender-coded male
reference Ontario construction 2024: 16.8% hold university degree (vs 41.7% all sectors); 27.4% self-employed (vs 13.5% all)
reference Down & Reveley (Organization 2004) — small-firm owner-operators construct identity through the trade, not through the firm
reference Mike Rose, The Mind at Work (Penguin 2004) — embodied cognition in skilled trades is invisible to outsiders
reference Joan C. Williams, White Working Class (HBR Press 2017) — the asymmetric meaning of "hard work" and the disrespect dynamic
reference Lubrano, Limbo: Blue-Collar Roots, White-Collar Dreams (Wiley 2004) — "Straddler" identity and the three-times-more-words finding
reference Crawford, Shop Class as Soulcraft (Penguin 2009) — "cognitive richness of the skilled trades" and the chattering-interpretation problem
reference Research brief: the psychology of marketing aversion among general contractor owners (May 2026 foundation)