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topic: digital-presence-work-tiers
Topic:
digital-presence-work-tiers
11 entries tagged
digital-presence-work-tiers
.
Rules (3)
rule
Rule — Surface uncontrollable constraints (proximity, time, vertical) instead of selling around them
rule
Rule — Separate "necessary" (parity) from "differentiating" — be honest in output
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Rule — Tiers 1-3 are cumulative and ordered; never recommend a higher tier on a failing lower one
Reference entries (8)
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Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026)
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Zippia 2023 — 27% of US small businesses had no website; 3.5% had no intention
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Caveats — vendor quarantine for tier-mapping evidence
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Caveats — only three causal findings; everything else is correlational or vendor-claimed
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A modern website is a conversion multiplier, not a demand creator
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Tier 3 — Data intelligence + interactive tools (LARGE GAP)
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Tier 2 — Findability + trust infrastructure (MODERATE GAP)
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Tier 1 — Foundational web presence (SMALL GAP)
