A modern website is a conversion multiplier, not a demand creator

Claim: A beautiful site cannot rescue a business with no traffic, no reviews, and no findability — which is exactly why it is the SMALL-gap tier.

Why this matters for Candid: Frames Tier 1 honestly when recommending to a client. The redesign improves what happens to traffic; it does not generate traffic. If the diagnosis is a findability/trust gap, recommend Tier 2 instead.