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topic: buying-committee
Topic:
buying-committee
3 entries tagged
buying-committee
.
Reference entries (3)
reference
Vistage (45K members in 35 countries) + The Alternative Board (franchised local-board model) — generalist CEO peer-advisory, not trades-specific; both serve Ontario GCs
reference
Doney & Cannon 1997 (JoM) — B2B trust; salesperson trust acts only indirectly through firm trust; past performance does selection work
reference
Forrester State of Business Buying 2024 — avg B2B purchase involves 13 stakeholders; 89% of decisions cross multiple departments; Amy Hayes named lead