Topic: `buying-committee`

3 entries tagged buying-committee.

Reference entries (3)

reference Vistage (45K members in 35 countries) + The Alternative Board (franchised local-board model) — generalist CEO peer-advisory, not trades-specific; both serve Ontario GCs
reference Doney & Cannon 1997 (JoM) — B2B trust; salesperson trust acts only indirectly through firm trust; past performance does selection work
reference Forrester State of Business Buying 2024 — avg B2B purchase involves 13 stakeholders; 89% of decisions cross multiple departments; Amy Hayes named lead