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topic: b2b-buying
Topic:
b2b-buying
5 entries tagged
b2b-buying
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Reference entries (5)
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Verizon DBIR 2025: 88% of SMB breaches involved ransomware vs 39% of enterprise; median ransom $115k
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Gartner: 77% of B2B buyers say their latest purchase was "very complex or difficult" (CSO Update 2019)
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Gartner: typical B2B buying group is 6-10 decision-makers; ~95% revisit earlier decisions (CSO Update, 2019)
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Gartner: real B2B buying journey looks "like a big bowl of spaghetti" (pull quote)
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Gartner: B2B buyers complete "six buying jobs" in non-linear "looping" order
