BDC Canada — B2B 2-5%, B2C 5-10% of revenue; avg small business ~$30K/yr (2019)

Claim: BDC (Business Development Bank of Canada) — B2B 2-5%, B2C 5-10% of revenue.

A 2019 BDC survey of 1,400+ Canadian businesses found average small-business marketing spend just over $30,000/year; firms with 50+ employees exceed $100,000.

Source: BDC (Canadian federal Crown bank). Single-source but authoritative.

Confidence: Single-source (authoritative).

Why this matters for Candid: Direct Canadian baseline for the widget. BDC numbers consistent with US ranges but skew slightly lower — consistent with the Canadian SMB digital-maturity gap ([[canadian-smb-digital-maturity]] topic).