Squarespace acquired Google Domains for $180M (Sept 7, 2023) — ~10M SMB domains migrated automatically

Claim: Squarespace acquired Google Domains assets for $180 million; deal closed September 7, 2023. Migration of ~10 million domains completed in batches through 2024. Squarespace pricing for .com domains is typically $20/year vs Google's previous $12/year.

Sources: Squarespace press release (Sept 7, 2023); Domain Name Wire; Brilliant Author 2024 analysis.

Confidence: Verified.

Why it matters: Demonstrates that even your registrar is M&A inventory. Google Domains was advertised as durable Google infrastructure; customers had no relationship with Squarespace; migration was automatic. The ~$8/year price increase is the visible cost; the deeper cost is the principle — "infrastructure you don't control can be sold to a vendor you didn't choose."