{"id":2156,"slug":"spp-soci-126-percent-local-pack-traffic-uplift","title":"SOCi — local-pack visibility drives ~126% more traffic and ~93% more actions vs below","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["local-seo-mechanics"],"reference_body":"**Claim:** SOCi (multi-location marketing vendor) reports local-pack visibility drives **~126% more traffic and ~93% more actions** than ranking below.\n\n**Source:** SOCi (vendor — sells multi-location marketing platform).\n\n**Caveat:** Vendor. The figure originates with SOCi's own product marketing and should be treated as vendor-quarantined.\n\n**Confidence:** Single-source / Directional.\n\n**Why this matters for Candid:** Directional evidence that the local pack is a HIGH-leverage slot worth optimizing for — only 3 slots, big traffic/action delta to those above vs below. Reinforces why [[whitespark-2026-local-ranking-factors]] is worth respecting even though it's vendor data — the local pack matters disproportionately.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-market-difficulty-june-2026","title":"Research brief: SMB widget market difficulty — six ranked factors (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"proximity-and-reviews-dominate-local","title":"Factor 2 — Proximity + review prominence dominate LOCAL markets","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T20:03:32.907Z","updated_at":"2026-06-23T20:03:32.907Z"}